What’s in a Brand? Another little glimpse…

This past year, as we have taken to rebranding CrossTraining, there were many factors that have gone into the decision: the amount of confusion people had about what we actually do how the name identifies or doesn’t identify with the people we are trying to serve the age, look , form, and function of the […]

CrossTraining Rebrand Draws Closer

As the month of May draws to a close, the time for unveiling the new brand name and look for CrossTraining draws closer. The rebranding, which was announced late in March, has been moving forward. Executive Director, Brad Kenney shared the time frame and a bit of an update, We are looking at mid-August to […]

Rebrand on the horizon for CrossTraining this year

CrossTraining, today, announced that it has begun the work to rebrand as an organization. It will likely debut a new name later this year. Brad Kenney, Founder and Executive Director, shared his excitement about the latest development for the ministry. CrossTraining has been in existence since 2002 and formalized in 2005, We’ve really done a lot […]